(Answered) Setting up the right legal entity and ensuring that the

Management Studies

Setting up the right legal entity and ensuring that the appropriate legal documentation is in place for a new venture is extremely important. However, trademark and copyright protections are another vital part of the legal landscape for a new start-up.

These issues are exemplified by these cases:

Trademark Protection: Apple Corps vs. Apple Computer.

Briefly research and discuss the merits of one or both cases. You may also share alternative examples

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