Set-up a paper in which you make a plan to execute and publicize an assigned program for a chosen company. The plan must include targets of the event, primary publics, PR tools required, a list of targeted media, and a method to evaluate the success of the event. Be sure to address the following questions:

What is the key message being communicated?
Who is the target audience?
Is good or ill-will created? For whom?

Select one of the following events:
a. An awards ceremony
b. An open house
c. A grand opening
d. A major anniversary or milestone
e. A fundraising event