Self-reference criterion src is an unconscious reference to, Ask an Expert

Management Studies

Self-reference criterion (SRC) is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.

Ethnocentrism refers to the notion that one's own culture or company knows best how to do things.

Discuss how SRC prevents marketers from becoming aware of cultural differences? Also suggest ways to enhance global awareness from a marketer's viewpoint?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92787617

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