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Selection Criteria of every tool

Key criteria governing an organisation's selection and use of every tool are:

1. Degree of control required over the delivery of the message;

2. Financial resources available to pay a third party to transmit messages;

3. Level of credibility that each tool bestows on the organisation;

4. Size and geographic dispersion of the target audiences.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9582985

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