Selecting a company/organization/team in the business of sport/fitness/wellness and determining how they use social media in their business by:

~ Specifying how the company/organization/team generates additional awareness and exposure through their social media - include 2 concrete "real world" examples with details and explanations on how they accomplish this based on your research

~ Stating how their customer service is enhanced through their utilization of social media - include 2 concrete "real world" examples with details and explanations on how they accomplish this based on your research

~ Identifying ways in which this business drives website traffic with their social media strategies - include 2 concrete "real world" examples with details and explanations on how they accomplish this based on your research

~ Finding one example of how they have possibly generated leads and improved their sales through social media - include 1 concrete "real world" example with details and explanations on how they accomplish this based on your research

~ Researching one negative effect that social media had on this company/organization/team - include 1 concrete "real world" example with details and explanations on how this effects them based on your research

Your assignment should be written in "traditional paper" format with paragraphs and complete sentences. Utilizing section headings will help you to organize your information in a professional manner. You are required to do more than just list your examples - you are tasked with including these examples along with detailed explanations as to how the company/organization/team accomplishes and/or is effected by the examples you've identified.

Be sure to cite all of your references both within and at the conclusion of your document.