Select your favorite brand or product. Provide background information on the company and the advertising agency that produces the creative for this particular product.

Analyze the agency (an Ad Agency listing of top companies is found in the textbook) and the types of creative produced in other industries. Compare the creative with the competitors in the industry, what makes them different? What makes them stand out?

For a bonus, create and creative brief and develop an ad campaign for this product. Base your campaign on current market trends and what is the avenue you expect would produce the best results for the creative.

Your assignment must:

Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the tile of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.