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Select three (3) out of the five (5) discussion questions presented on pages 302 and 303 of your textbook. Answer your chosen questions, and justify your answers.

1. A sound promotion policy is important. List the characteristics necessary for an effective promotion policy.

2. Compare and contrast a closed internal recruitment system with an open internal recruitment system.

3. What information should be included in the targeted internal communication message?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92688805

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