Select the organization which he or she has close access too; and complete analysis of company. This can be a non-profit or for-profit entity. Depending on size of organization, you may want to examine entire company or a specific department. Work with instructor for approval and clarification. You require to be able to access several years of data, strategies, etc. in following areas:
History of organization
Organizational structure
Leadership in Organizational Setting
Brief financial overview
Main products and/or services provided and market share information
Consumer and employee perception of organization and its' product and services
Comprehensive SWOT
General management philosophies, corporate values and beliefs, mission/vision statement, etc.