Select one of the following product categoriesa cd playersb, Ask an Expert

Management Studies

Select one of the following product categories:

(a) CD players,

(b) fast-food restaurants or

(1) write down the brands that constitute your evoked set,

(2) identify brands that are not part of your evoked set and

(3) discuss how the brands included in your evoked set differ from those that are not included in terms of important attributes.

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Marketing Management, Management Studies

Category:- Marketing Management
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