Select one of the following countries: Switzerland, Brazil, Germany, Italy, Egypt, India, Japan or Australia. Assume that a significant number of people in the country you chose would like to visit the country in which you live, and that they have the financial means to do so.

Now, imagine you are a consultant for your country's tourism agency and that you have been charged with developing a promotional strategy to attract tourists from the country you chose.

Conduct a computerised literature search of the databases in your business school's library and select and read several articles about the lifestyles, customs and consumption behaviour of people in the country you chose.

Prepare an analysis of the articles and, on the basis of what you read, develop a promotional strategy designed to persuade tourists from that country to visit your country.