Select one of the ads that aired in the past Super Bowl (or pick from previous years if you have a favorite). You can find the ads on YouTube or just search form them.

Based upon your selected ad (don't forget to tell us which one you chose, post a link of possible), keeping in mind that the budget ($5 million per 30-second spot) is known and some advertisers may have purchased more than one spot, respond to the following:

1. What was the target audience?

2. What was the objective of the ad?

3. Current thinking is that it's best for customers to be actively engaged and not treated as passive viewers. What would you do to actively engage customers in the digital marketing stage of the ad campaign you chose?

4. In your opinion, considering what we looked at about marketing to different generations, why would advertisers choose to spend so much on such a wide audience (consumers with differing demographics and psychographics)?