Select an organization with which you are familiar.

Write a 1 1/2 to 2 page paper in which you describe the importance of marketing research to your selected organization's management team. In your paper, address the following:

Define market research.

If your selected organization uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the organization.

If your selected organization does not currently use marketing research, describe the different types of marketing research that would be beneficial to the organization.

Format your paper consistent with APA guidelines.