Select an organization that once had a noticeable competitive advantage and lost it to a competitor, new industry, or new product.

Analyze and think about the competitive advantage and answer the following questions:

1. What is the organization and what industry does the organization serve?

2. Who are its competitors?

3. What was the competitive advantage (note that this can be a product or service)?

4. How long did the organization hold this competitive advantage?

5. What product, organization, or product rendered the competitive advantage obsolete?

6. How did the company lose the competitive advantage?

7. How long did it take this this to happen?

8. What can you learn from this example?

9. What would you have done differently to avoid losing the advantage?