Select an industry that you are familiar with or that you work in (the industry is Bose). Address the following questions within the context of that industry:

Classify firms in that industry according to the four roles discussed in the text: leader, challenger, follower, and niche player. Justify your answer with market share, revenue, or profitability data.

How would you classify the nature of the competitor forces that prevail in that industry? Provide examples to support your answer.

Do the firms referenced above follow the principles described in Chapter 12? Why or why not?

Select one of the firms that you listed in question 1 above. Do you think that they should continue in their current competitive role, or do you think they should strive to evolve into a more dominant role? How do you think that they should achieve this new role? Justify your answer with market data of the industry wherever possible.