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Select an athletic program (i.e., specific college sports team) participating at the NCAA Division I level. Please identify a specific NCAA D-I athletic team (e.g., football or women's lacrosse) in your initial forum. Devise a marketing strategy for the selected athletic program. In other words, provide a description of a creative marketing strategy, based on readings and research. Make certain to include information re: 4P's of marketing mix. Cite at least one scholarly reference to support information presented.

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