(Answered) Select an academic article that deals with one of the

Management Studies

Select an academic article that deals with one of the following topics: marketing concept, marketing orientation, market segments, or marketing mix. In a paper of 500 words, summarize the article, addressing the following questions:

1. What is the purpose of the article?

2. What is the thesis of the article?

3. What are the key points/facts presented in the article?

4. What are the conclusions and recommendations?

5. Is the article useful? Why or how?

6. Is the article well-written and easy to understand?

7. What is your assessment of the article?

8. Would you recommend it to others? Why?

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Marketing Management, Management Studies

Category:- Marketing Management
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