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Management Studies

Select a well known company currently experiencing marketing change.

Use Marketing's 4 P's (Product, Place, Price and Promotion) to analyze that company's marketing mix.

Use topic headings to discuss the following topics:

-Introduction

-Analysis of the company's marketing mix

-Product

-Place

-Price

-Promotion

-Analysis of the change the company is experiencing and the driving forces behind the changes

-Conclusion

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Marketing Management, Management Studies

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