Select a sustainable business and product for research into the marketing strategy adopted by the firm. Seek approval from your paper facilitator and put together key ideas, questions and the process you will adopt to meet the key requirements of your marketing plan. Prepare the general outline of the report and begin to gather supporting information that can be accessed from academic journals, newspapers, business magazines, trade publications and other external sources. Academic journals can be the best source for supporting evidence at a conceptual level, whereas business magazines and other sources can provide evidence at a practical level.

Reflect on outcomes that will describe the impact of successful strategies on social, environmental, economic, and financial elements of the client organisation, and also on how sustainable marketing practices differ from traditional marketing and find examples to illustrate your response.