Select a real company of your choice and write an article titled as ‘Strategic Management in XYZ company’( Word Limit: Not more than 1000 words)
( I chose Apple )
You should try to include the following components in the write-up:
• A brief introduction about the company and the industry
• External Analysis
• Internal Analysis
• Current Strategy and
• Conclusion
Learning Outcome: Students will:
- Recognize aspects of an organization’s environment that can influence its long-term decisions
-Identify the aspects of an organization’s environment that are most strategically important
-Apply the resource-based view of the firm to determine core and distinctive competencies
-Use the VRIO framework and the value chain to assess an organization’s competitive advantage and how it can be sustained
-Understand the competitive and cooperative strategies available to corporations
-Understand the three aspects of corporate strategy
-Identify a variety of functional strategies that can be used to achieve organizational goals and objectives
-Gain insights into the strategy-making processes of organization
-Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization
-Understand the relationship between social responsibility and corporate performance