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Select a product that has become a dominant design for its industry (for example, the IBM PC in personal computers, McDonald's in fast food, Harvard in MBA education, Southwest in budget airlines).

What factors caused one firm's product architecture to become dominant? Why did other firms imitate this dominant design?

To what extent has the dominant design evolved or been displaced?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92594857

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