Select a product of which you will export to a foreign country. After your product is chosen, decide on a foreign country to which you will export. In developing your Export Business Plan, you will present the following information:
I. Purpose - why has the plan been written
II. Table of Contents
III. Executive Summary - this is short and concise and covers the principal points of the report and is prepared after the plan has been written
IV. Introduction - what product and foreign country did you select and why
V. Situational Analysis - describe the product to be exported
VI. Country History - present a brief history of the country as it relates to its origins and trade history
VII. Cultural Overview - what are the norms, practices, social structure, etc. that may aid (or hinder) the reception of your product
- Consumer attitudes toward product
- Educational levels - ability to comprehend instructions, ability to use product
- Languages - labels, instructions
VIII. Political Environment - present an overview of the governance structure of the country along with any legal-political forces
- Certain features required or prohibited
- Label and packing requirements
IX. Export Marketing Plan - present long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening
X. Economic Development - how developed is the country and how will this influence the success of your product
- Purchasing power
- Wages
- Infrastructure
XI. Summary
For further detail regarding the components of your Export Business Plan, please see pages 363-364 and 390 of our text.
Your paper is to be a minimum of 5 pages in length and be in APA format to include:
The use of headings and subheadings
Times New Roman 12-point font
Double-spaced lines
Two spaces after punctuation
1 inch margins
Paragraphs with a minimum of 3 sentences
The first line of each paragraph should be indented 1/2 inch
Include in-text citations for each thought that is not your own (information derived from another source)