(Answered) Select a particular brand or product category that you

Management Studies

Select a particular brand or product category that you think would succeed internationally with the right integrated marketing communication (IMC) campaign. To accompany the product's global launch, you are asked to identify the best spokesperson for the product-someone with broad appeal to international audiences. Who would you choose and why? Explain how a celebrity endorsement, in particular, is the best fit for your product's international launch

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Business Management, Management Studies

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