Select a current product with which you are familiar in this case the product is a shopping cart wheel (made out of polyurethane) and pitch a new Integrated Marketing Communication plan (IMC) to your client.

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:

Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.

Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable). (Probably a power point storyborad would be the way to go!