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Management Studies

Select a current product with which you are familiar, and pitch a new IntegratedMarketing Communication plan (IMC) to your client.

Create a MicrosoftPowerPoint presentation of 8-10 slides that includesthe following components:

• Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.

• Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard isacceptable).

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Marketing Management, Management Studies

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