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Management Studies

Select a company with a reputation for ethical business practices.

Write a 1050-1400 -word paper in which you complete the following:

Evaluate the company's past performance marketing their product using the six pillars of the marketing code of ethics-honesty, responsibility, caring, respect, fairness, and citizenship.

Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91295699
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