Ask Question, Ask an Expert


Ask Homework Help/Study Tips Expert

Description of Assignment

Select a company of your choice. You are to analyse, evaluate and critique the company’s approach to Innovation Management. Identify who the key player/s is/are? Comment on the type of entrepreneurship style adopted by the key player/s and comment on the kind of environment, both internal and external that the company operates in. Finally, what strategic changes can you recommend if any, to improve the company’s management of their innovation to sustain the business.


Students are free to choose any company of their choice.  International Companies like Apple, PIXAR, Google, Samsung and HTC just to name a few, are ideal choices.  There are also interesting regional case studies like OSIM, AirAsia, Qian Hu Ornamental Fish Farm, Hyflux and SIA that is worth exploring as well.


• Trott P., (2012), Innovation Management and New Product Development, 5th Edition, FT Prentice Hall.
• Lambing P.A. and Kuehl C.R., (2007), Entrepreneurship, 4th Edition, FT Prentice Hall.
• Mazzarol (2011) - Entrepreneurship and Innovation, 2nd Edition, Tilde University Press

The purpose of the assessment is to evaluate the student’s understanding of the course materials and his/her ability to apply the acquired knowledge to the type of problems that may be encountered in the working environment.

Upon the completion of this module, the students must achieved the following intended learning outcomes:
1. To be able to evaluate the philosophies and theories behind entrepreneurial behaviour, incorporating the entrepreneurial personality. Differentiate between entrepreneurs, techno entrepreneurs, serial entrepreneurs, intra entrepreneurs and minority entrepreneurs, and in addition critically review their similarities, differences and the methods of management of these different groups

2. To be able to critically assess organizations characteristics that facilitates the innovation process. Plan and implement activities, which will establish an innovative environment within an organizations structure

3. To be able to analyse a company’s strategic approach to Innovation Management including company culture and the role of the individual in the process and as a result recommend strategic changes to improve a company’s Innovation Management

4. To be able to underpin work with reference to supporting literature, up to date research and appropriate entrepreneurial and/or innovation-related case studies.

Written Report instructions

• prepare your name and student ID clearly on the Acknowledgement Form as well as the mark sheet.
• Your assignment should be typewritten.
• 1½ line spacing with font Times New Roman 11.
• Include Table of Contents and insert page number at every page.

Homework Help/Study Tips, Others

  • Category:- Homework Help/Study Tips
  • Reference No.:- M9801

Have any Question? 

Related Questions in Homework Help/Study Tips

Part -1data analysistopic effects of communication on staff

Part -1: DATA ANALYSIS Topic: "EFFECTS OF COMMUNICATION ON STAFF MORALE AND PRODUCTIVITY WITHIN GOVERNMENT EXECUTIVE AGENCIES IN NEPAL". We have been discussing over the past couple of weeks the methodology we plan to us ...

Managing hotel guest experience tri party relationship case

Managing Hotel Guest Experience Tri Party Relationship Case Study In this assignment, you will read a brief case study, and then using what you have learned in the course, answer the questions given. The Case of the Unha ...

Please write about 330 words for below comments and ask

Please write about 330 words for below comments and ask question? also mention some references (3 referrences) The study I would like to use for this shared activity is Internationalization of Lithuanian SMEs: Investigat ...

Research an example of a new or emerging technologywrite a

Research an example of a new or emerging technology. Write a 350- to 700-word paper in which you discuss the uses of emerging technology in your professional life. Be sure to address the following: Identify an example of ...

Your roommate has been coming back to the dorm at all hours

Your roommate has been coming back to the dorm at all hours of the night, disrupting your sleep. Describe a typical night's sleep cycle and then describe how your sleep deprivation impacts your ability to learn and your ...

Assignment 1 trust and boundariesin this module you learned

Assignment 1: Trust and Boundaries In this module, you learned about the most important ethical standards in human services. Boundaries, competence, and accountability through documentation and program evaluation are the ...

1 consider learning theories you have been reading about in

1. Consider learning theories you have been reading about in your course materials. 2. What is the evidence that TV or film portrayals of violence is linked to real world aggression? 3. Use at least one peer reviewed art ...

I need 1050- to 1400-word paper in which you examine

I need 1,050- to 1,400-word paper in which you examine language as it relates to cognition. Address the following: · Define language and lexicon. · Evaluate the key features of language. · Describe the four levels of lan ...

Reply to initial messagemanaging crises and response to nbc

Reply to Initial Message Managing Crises and Response to NBC Incidents (Radiological and Explosive Materials And Mass Decon) A chemical attack against the United States can be completed utilizing many different avenues o ...

Written assignment - the feminist movementsecond wave

Written Assignment - The Feminist Movement "Second Wave Feminism", gained strength during the 1970's. For this essay assignment, research and write about a popular television show from the 1970's, which reflected the cha ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate