Select a brandcrest and describe the key touch points the, Ask an Expert

Management Studies

Select a brand,"Crest" and describe the key touch points the customer has with the brand. Please also describe the big idea, or brand message, underpinning the integrated marketing communications (IMC) campaign that has been developed for this brand. What promotional mix has been used in this IMC campaign

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92025841

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