Segway focuses on the personal people-mover market of, Ask an Expert

Management Studies

Segway focuses on the personal people-mover market of individuals who need to move longer distances with ease. Its stand-up scooter is used in two narrow markets: tourist tours and warehouse employee movement. What type of marketing strategy should this company use?

A) differentiated marketing

B) niche marketing

C) mass marketing

View complete question

Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92292473

Have any Question?Write your Review or question?

Related Questions in Operation Management

Facebook has four different regions and wants to determine

Facebook has four different regions and wants to determine how each region is performing. According to the strategy team's analysis the region's internal and external assessments show the following: 1. US & Canada Segmen ...

A how might the three types of plans strategic operational

a. How might the three types of plans (strategic, operational, and tactical) complement one another in a company? Use examples to illustrate your answers. b. Rationality, bounded rationality and intuition are among the m ...

1 give an original example of the ldquothree rsrdquo for

1. Give an original example of the “three Rs” for influencing performance and promoting standards of excellence. 2. One of the criterion for providing structure for group members is to clarify norms. What is that and why ...

Textbook business research methods by donald r cooper and

Textbook : BUSINESS RESEARCH METHODS By DONALD R. COOPER and PAMELA S. SCHINDLER Review the scenario discussed in chapter 8 (in "business research method.pdf"), discussion question 8 (on the final pages of the chapter). ...

Case disability insurance claims handling at insureitwe

Case: Disability Insurance Claims Handling at InsureIT We consider the following business process for handling insurance claims for disability insurance1 at an insurance company InsureIT. The process starts when a custom ...

An manager processes 250 parcels per day with an average

An manager processes 250 parcels per day with an average processing time of 4 working days. (1) What is the average number of parcels being processed in her office? (2) What if,through information technology,China Post r ...

As advancements in digitization and technology continue to

As advancements in digitization and technology continue to drive and change the market place new trends and forces have been seen in the aviation industry. Customers want to feel as if their experience with an airline is ...

1 under the objective theory of contracts a contract could

1. Under the objective theory of contracts, a contract could result from an offer in which of the following circumstances: - Where the offer was clearly made as a joke. - Where the offer was clearly made in a state of ex ...

1 why is flowcharting important how does it help understand

1. Why is flowcharting important? How does it help understand the process? 2. What are the latest corporate governance failures that are woth a short study for an MBA course? 3. How might the three types of plans (strate ...

1 explain how you have used data visualization or

1. Explain how you have used data visualization or informatics this week. Share the value of “Chunking” and Informatics in the struggle to make meaning out of a great deal of information. 2. Define Understanding Key Depa ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Operation Management Expert