Segmentinga is essentially a disaggregating or break it, Ask an Expert

Management Studies

Segmenting:

a. is essentially a disaggregating or "break it down" process.

b. is the process of positioning a product in the customer’s mind.

c. tries to aggregate individuals who have similar needs and characteristics.

d. usually results in firms aiming at heterogeneous and less profitable markets.

e. assumes that each individual should be treated as a separate target market.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91578340

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