Segmenting consumers on the basis of age, gender, occupation, income or education is known as ____ segmentation. 
(a) behavior 
(b) illustrative 
(c) socioeconomic 
(d) rural 

Market segmentation may be useful for all of the following EXCEPT which of the 
following: 
(a) identification of new/overlooked market opportunities. 
(b) matching value opportunities and the firm's capabilities. 
(c) development of a standardized marketing program. 
(d) laying the groundwork for market targeting and positioning strategies. 

Qualitative is most closely related to: 
(a) utilizing excess production capacity. 
(b) identifying a market niche. 
(c) termination of excess employees. 
(d) joint venture with foreign partners

Which of the following is used to alert the user of a forecasting model that a significant error occurred in one of the periods? 
(a) A regression coefficient 
(b) A seasonal index 
(c) A smoothing constant 
(d) A tracking signal 

In exponential smoothing, if you wish to give a significant weight to the most recent observations, the smoothing constant should be: 
(a) close to 0. 
(b) close to 1. 
(c) close to 0.5. 
(d) less than the error 

When comparing several forecasting models to determine which one best fits a particular set of data, the model _________ should be used. 
(a) with the highest MSE 
(b) with the MAD closest to 1 
(c) with a bias of 0 
(d) with the lowest MAD 

A naïve forecast for monthly sales is equivalent to: 
(a)a one-month moving average model. 
(b)an exponential smoothing model with alpha = 0. 
(c)a seasonal model in which the seasonal index is 1. 
(d)none of the above