Segmentation target marketing and positioning in one to two, Ask an Expert

Management Studies

Segmentation, Target Marketing and Positioning: In one to two pages describe your segmentation approach and target market(s) in detail. List and describe each segment. Evaluate each segment based on the four "Criteria for Effective Segmentation" in the reading for this week. Last, write a positioning statement for your product or service.

Product: Nike Fuelband

Is the segment of sufficient size to warrent investing in a unique value creating strategy for that segment as a target market?

Is the segiment readily identifiable and can it be measured?

Is the segment clearly differentiated on one or more important dimensions when communicating the value of the product?

Can the segment be reached ( both in terms of communication and physical product) in order to deliver the value of the product and subsequently can it be effectively and efficiently managed?

View complete question

Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91425605

Have any Question?Write your Review or question?

Related Questions in Operation Management

An operation manager of a chemical manufacturing plant must

An operation manager of a chemical manufacturing plant must determine the lot size for a chemical that has a steady demand of 1,450 litres per day. The production rate is 6,850 litres per day, setup cost is $200, annual ...

The heavy duty company produces a variety of industrial

The Heavy Duty Company produces a variety of industrial machinery. One of its vendors is Fine Bearings, which supplies Heavy Duty with all of its ball bearings — approximately 52,000 per year. Since Fine Bearings is a sm ...

Recommendationworking at natilapa inc was a great

Recommendation Working at Natilapa INC. was a great experience for me. I have learnt many things throughout my internship period. I have to come across a few situations about the project before we finish as an intern. I ...

Bob richards the production manager of stella elements in

Bob Richards, the production manager of Stella Elements, in Boca Raton, Florida, is preparing his quarterly report, which is to include a productivity analysis for his department. One of the inputs is production data pre ...

In this extra credit assignment you will choose a company

In this extra credit assignment you will choose a company from the S&P 500. You will meaningfully analyze their external and internal environment. By external and internal environment you will follow the book description ...

You manage one stage of a manufacturing process that uses

You manage one stage of a manufacturing process that uses machines to stamp out metal parts. You are trying to figure out how many machines to have at that stage of the process. You have an exponential/poisson arrival ra ...

Eating at jack-in-the-box restaurants my receipt always

Eating at Jack-in-the-Box restaurants, my receipt always offers me the chance at free food, or even thousands of dollars, if I am willing to call their 1-800 number and give them feedback about my visit. Is this the most ...

Doing business internationally often involves confronting

Doing business internationally often involves confronting ethical issues that do not arise or that have already been solved to our culture’s satisfaction in domestic companies. An example would be manufacturing operation ...

Consider a project consisting of four activities a b c and

Consider a project consisting of four activities A, B, C, and D. The following are constraints within which the project has to be conducted • A and B, the first activities of the project, can be started simultaneously. • ...

Social media its role importance and effect on business

Social Media: Its role, importance and effect on business communications and business in general. Write a paper on this topic. Paper should highlight how social media is used in business and its advantages or disadvantag ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Operation Management Expert