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See the case titled ‘Home Pharmaceuticals' from the StudyDesk. This is the same case you used for Case Study 1. Please revise the case again. Based on the facts in the case, you are required to prepare answers for each of the following:

(Please note: All words in tables and figures are excluded in word count.)

1. Gap Analysis I (See Case Study 2 Case Outline on the StudyDesk)

1.1 Prepare a Capability Gap Analysis Table. Analyse the resources of Home Pharmaceutical by Functional area then by Capability. Use Case study 2 structure on the StudyDesk as a guide in setting out your table. See also background information on page 167 through to 171. Be sure to list all resources that might exhibit a capability relative to competitors;

1.2 Rate each capability by resource. Each capability has only one rating either plus or minus. The highest rating for a capability is +5 and the lowest -5, relative to Home Pharmaceuticals closest competitors;

1.3 Capability Narrative. Choose the top five to ten capabilities. Explain in separate statements why each capability will contribute to Home's competitive advantage relative to competitors; (Total 650 words)

1.4 Collect Evidence: Find evidence to support your capability table/narrative. Extra marks will be awarded to those who use quotations and references other than the text showing clear evidence that the article or publication(s) has been read. You should quote theory in such a way that it supports the table you produce.

2. Gap Analysis II (See Case Study 2 Case Outline on the StudyDesk)

2.1 Capability Matching. Match capabilities identified with KSFs from Case study 1.

2.2 Capability Rating. Rate each capability on its capacity to take advantage of the KSF you identified from Case study 1. Rate each capability from 1 to 10 with 1 the lowest to 10 the highest. Add each column to complete the exercise.

2.3 Ranking Narrative. Discuss each of the total rankings. Why was one higher than the other? How did the relationship between KSFs and the capability influence your answer? (Total 650 words)

3. Gap Analysis II (See Case Study 2 Case Outline on the StudyDesk)

3.1 Choose five strategies. Based on your highest rankings by capability(s), list and discuss five strategies to grow the business. How will each strategy improve the company's competitive advantage? Note: In answering this requirement, see the 5 questions from your lecture notes plus chapters 7 and 8 of the text. Choose a range of both business level and corporate level strategies. (Total 650 words)

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