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See ref: Jones, Gareth R. Organizational theory, design, and change. Upper Saddle River, NJ: Prentice Hall, 2010. (Case 11: Southwest Airlines) and answer the following:

What strategies were developed to create a culture for innovation? Based on the different situations the company experienced, what is another strategy management could have implemented? Why would the company benefit from the strategy you recommended?

Consider a company you work for, have worked for, or are familiar with. How would the company benefit from skunk works? What goals would the skunk works team have at this company? How would the team accomplish those goals?

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