Section I: Introduction

1. Provide a brief history or review of the event or event office.
2. Explain the purpose and philosophy of the event (not-for-profit or for-profit).
3. Provide an agenda or schedule of the event activities.
4. Describe the event planning team.

Section II: Event Research

1. Were any Research or Assessment tools utilized? What were they?
2. Submit a SWOT analysis of the event.

Section III: Developing the Event Plan

1. Why was this event site selected?
2. Does the venue match the event? Why or Why not?
3. Is there any ADA concerns or accommodations?
4. What is the theme of the event?
5. Were there any amenities (bells and whistles) used to communicate the theme?
6. What suggestions would you make to improve the effectiveness of the theme?

Section IV: Financial Implications

1. Discuss the sources of revenue for the event (admission fees, sponsorships, registration, product sales etc.)
2. What are the fixed and/or variable expenses for the event?

Section V: Marketing and Promotion

1. Discuss the marketing and promotional efforts used by the organization or the event manager.
2. Identify all of the event sponsors
3. What type of sponsorship agreements were entered into and what benefits did sponsors receive in return for their support?

Section VI: Event Reflection

1. Fully describe your duties and role at the event.
2. Evaluate the event as a learning experience.
3. Identify any changes or recommendations you would make.