Secondary Research Report

Project Requirement

Part One: History/Background of Sprint and Market Analysis

Conduct secondary research on two areas:

Conduct a review of the history/background of Sprint. Go to their website. Go online and search for information. A summary must be completed on the background of Sprint, including the history of the organization, description of services provided, customer groups, regions of operation, etc. The information is for your benefit to bring you up to speed on the organization and its services. Information gathered will be useful in other aspects of this project - such as development of promotions and primary research.(2 PAGE DOUBLE SPACE)

Deliverable: Report must be typed (double-spaced), with headings, subheadings, page numbers, and a table of contents. Make sure that your format is consistent across sections one and two - listed above.