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Secondary data research case: A marketing research company is seeking information for its client on the following items.

Please perform a secondary data research, describe what information you get, the difficulties you encounter (e.g., disadvantages), and list your data sources.

1. Expenditures of the 30-40 age group in the Great Toronto Area on non-essential items (like dining, travel, entertainment, etc.).

2. What media do these people use/read and how do the media affect their decision making process?

3. What are the popular places they travel for vacations?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92487717
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