(Answered) Search for and read the article titledhow barbie lost her

Management Studies

Search for and read the article titled"How Barbie Lost her Groove," by Nash and Duvall (2005). Compose a persuasive response that includes thefollowing elements:

Explain why Mattel's managers were able to slowly change decision making over time and what kinds of cognitive errors contributed.
Explain and comment on any factors related to organizational culture and innovation within Mattel's setting thatmight have influenced the company to move in a more positive direction.

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