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Scroll through your Twitter feed and find a compelling tweet from a business that contains a link. Click on the link and locate a conversion point somewhere within the linked content. Answer the following questions about the compelling tweet:

Why did you find the tweet compelling? What motivated you to click on the link? Was it the text, image, or both?

Describe in detail where that link led you.

Indicate where the conversion point was and describe it in detail.

Operation Management, Management Studies

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