Screening the Business Idea and Business Model Paper

In an 8-10 page paper (excluding title page, reference page and appendix) present a reflective paper on the feasibility of an original business idea and business model by using a screening inventory. 5-7 peer reviewed resources are to be used. Note: this is not a business plan. The paper should include a screening inventory with supporting rationale on the following elements:

Original business idea (specific idea to meet unmet need)

Description of service or product (overview)

Value Proposition (how will need be met)

Business Model (what criteria supports the model selected)

Market Size and Growth (large enough market potential for venture to be profitable; potential for growth)

Competitive Advantages (what will make the venture stand out among competitors within industry)

Management (skills of entrepreneur and team to develop venture)

Revenue/ Growth Projections (how long will it take to be financially viable)

Financing Requirements (financing requirements to begin operations)

Summary (identification of specific supporting information that will enable the potential of the business idea to develop into a viable venture and overcome any risks).