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Scenario

Selling is a key part of any business. In your role as a UAE Sales Manager for Aston Martin, you need to develop a sales strategy for your company’s product in the UAE which will make a major contribution towards Aston Martin meeting its marketing and corporate objectives.

Group Presentation (no more than two in a group) – 27th September 2017

1.- Define personal selling and how it supports the promotional mix. Keep this generic and not related to Aston Martin.

2- Discuss buyer behavior and demonstrate how buyer behavior affects marketing activities in different buying situations (B2C & B2B).

3- Describe the role of personal selling in Aston Martin and detail the different roles within their sales team.

- Prepare a sales presentation for an Aston Martin product.

- Carry out sales presentations for an Aston Martin product.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92500085

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