Scenario

KeepWell plc is a company, based in the UK, which manufactures and distributes nutritional supplements to the UK market. They have responded to the market demand for nutritional supplements to those people who feel their diet is lacking in vitamins and minerals. Many of their original customers were sportsmen and women. The supplements have proved to be very popular with the general public and sales have increased exponentially in the last five years.The Board of Directors of KeepWell now want to follow up their domestic success by expanding into the international market. They are particularly interested in entering the lucrative North American market and feel that, at the same time they could expand into certain South America countries such as Brazil, where the importance of health and body image is high in the younger generation.You are the Human Resource Director of KeepWell and you have been asked to investigate various aspects of recruiting and establishing a workforce in North and South America including the appointment of local managers. You are concerned about the appropriateness of the appointment of local managers and have mentioned your concerns to the Managing Directors. He has asked you to prepare a short report, addressed to him, focusing on this issue.

Task:

Write a report for the Managing Director. In this report you must cover: Evaluate the factors which should be taken into account when deciding whether a local manager should be appointed or a current KeepWell Manager relocated to take over the leadership of each new site.

Priorities the factors which should be considered when deciding the type of individual, in terms of experience, skills and competencies, who should be appointed as the managers of the new sites.

Critically evaluate the cultural issues which should be considered when identifying the style of leadership which should be adopted by these new managers.

Evaluate the relevant and feasible recommendations you would make to the Managing Director.

Presentation must be in report format with summary, introduction, body (research, analysis of findings), conclusion, recommendations, references and appendices.