Scenario

For the purposes of this Module Project, consider that you have been assigned as an external marketing consultant to a well-known organisation. Part of this submission calls for providing details of this firm and its activities. This organisation is engaged in international business, with markets in a number of locations worldwide.

The organisation is forward thinking and appreciates that in order to survive and grow, it must develop new markets, new products and, of particular relevance to you in your position as a marketing consultant, new ways of engaging with and marketing to its customers (both present and potential). Moreover, its Chief Executive Officer (CEO) believes that all businesses should consider not only the commercial outcome of their activities, but should also have a positive and sustaining impact on the communities in which they operate.

The Module Project is split into three submissions due in Weeks 2, 5 and 7. In this Week 2 submission, as the external marketing consulting, you will provide the background for your idea as to what you believe will be the demands of customers in the future and the challenges these demands might create for the organisation's marketing efforts, highlighting the rationale for your idea's implementation.

In approximately 500 words:

• Provide details of the organisation for which you have been employed as an external marketing consultant. You should include the following:
  • The type of business that this organisation conducts
  • The products and/or services that the organisation offers
  • The business challenges that this organisation faces
• Outline what you consider will be the demands from this organisation's customers in the future.
• Discuss the marketing challenges that this organisation has. In particular, explore what the future could hold for this organisation and how this could impact its marketing efforts.