Scenario-

You are the Marketing Manager of the marketing department (with 10 team members under your supervision) at a local university which attracted substantial number of Puff-fee international students in the past 5 years. These international students have contributed substantially to the university's financial position. However, such number has been dropping in the last 2 years.
You have just received an instruction from the Marketing Director that this number must be improved within the next 12 months by 30%.
In addition, the director has further instructed that you must promote and implement continuous improvement strategy and embraced continuous improvement as a culture throughout the department.

a) Identify the components of a continuous improvement strategy for your department.

b) Suggest and develop strategies to ensure team members are actively encouraged and supported to participate in decision making process for continuous improvement purpose in your department.

c) Establish and suggest communication systems/strategies to ensure continuous improvement processes are communicated to all stakeholders.

d) Develop effective mentoring, coaching and buddy systems among team members to support the department's continuous improvement processes.

e) Suggest various KR/target for monitoring your continuous improvement operational progress.

f) Suggest various continuous improvement tools to determine what components of your continuous improvement strategy require adjustment in case of not meeting your KPI/target.

g) Recommend how you should keep your team members informed of the outcomes of the continuous improvement strategy.

h) Suggest how you should record and documenting work team performance.

i) Suggest various techniques you can used to identify opportunities for future improvement.