Scenario: While the company is basically profitable, and typically considered a success, customers don’t seem to demonstrate loyalty toward our products and services, and employees typically don’t seem that excited about what they do. We have few customers that have been with us for a really long time. Our employee turnover is higher than the industry average, and it is sometimes difficult to recruit for key open positions. We’re concerned that a general decline will impact our current perceived profitability and success.

Your management team has come to you with the above problem scenario that they need you to advise them on and plan a strategy to address. Write and submit a memo to your manager that describes something in your Standards Framework that you believe will address the problem. Your memo should offer a general description of how your chosen Framework component(s) address the problem as described. It should then describe the long-term prospects for what it will mean to implement the component(s) in the organization, as well as a short-term description of how you’ll move toward implementation in the first three to six months.