Scenario Summary

In this scenario, you are the VP of marketing for a product-based new venture. The firm has recently been formed and has launched its first products. You have been instructed by the founder and CEO, Mr. Joe Johnson, to develop a detailed market analysis for your firm.

Your Role/Assignment

You are the vice president of marketing for Eco-Friendly Nursery, a small, newly formed nursery that specializes in raising and selling environmentally friendly plants and flowers to flower shops locally, as well as to walk-in customers. Using only organic pesticides and environmentally friendly procedures, your company prides itself on the way its green methods are changing the way nurseries are run throughout the area and eventually the world. You have been asked by Mr. Johnson, owner of Eco-Friendly Nursery, to research and write a marketing analysis for your company and industry.

Activity

For this assignment, you will draft a two- to three-page market analysis report that will be given to Mr. Johnson, founder and CEO of Eco-Friendly Nursery. This analysis should draw upon the material given in this course in addition to any outside research that you need to conduct in order to complete the report.