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Scenario : EnviroFriends

Mary Davis is a manager at EnviroFriends, a nonprofit group that promotes environmental awareness in the community. EnviroFriends is planning to develop a learning kit that the local school board will use to teach Grade 6 students about the benefits of preserving the environment.

In order to publish these kits, Mary must solicit funds from generous community sponsors. She is aware that Viscount Hydro Inc., a large regional energy company, has established a foundation that may fund such a project. Mary plans to send this company a written proposal requesting financial aid.

On a form Mary prints from Viscount's Web site, she begins to fill in information solicited by the charitable foundation. The information she has already gathered includes

· her company's name, address, and telephone number

· EnviroFriends'registration number as a charitable organization and its registered trade name

· a brief history of the organization, its social mandate, the significance of its work, its benefactors and where they live

· names of board members and officers running the company and their occupations or business affiliations

· a description of the specific project for which funding is sought, including an explanation of the benefits it will bring to the community

· a detailed budget outlining how grant funds will be allocated.

Questions/Tasks

12. Supply three specific examples of the kind of information Mary could gather using formal research methods. Refer to pages 112 to

113 in your textbook. Include the specific formal research methods you would use to obtain this information.

13. Supply three specific examples of the kind of information Mary could gather using informal research methods Refer to page 113 in your textbook. Include the specific informal research methods you would use to obtain this information.

Business Management, Management Studies

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