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Scenario - Introduction of Zero Motorcycles in Australia

With the rise of electric powered vehicles within the Australian market, Zero Motorcycles has decided to make a splash in the local market. Much like electric vehicles such as the Tesla, BMW i3/i8 and the Renault Zero range, Zero Motorcycles require no petrol and have a single forward gear (though no reverse gear). 

While the range of motorcycles offered by Zero Motorcycles covers a number of segments, the marketing, operational and importing efforts of Zero Motorcycles into the Australian market has been lacking in investment of money, time and people power. However, with your help this is about to change.

To become a player in the Australian market, Zero Motorcycles requires is an operations plan which is what you will be completing for them.

For this you will have to develop and implement an operations plan for Zero Motorcycles using a variety of information sources and consultation (including specialist advice if required). The operations plan for Zero Motorcycles will have to include the following:

  • Resource Requirements; and
  • Key Performance Indicators; and
  • Monitoring Progress (Stages of progress will have to be planned in order for them to be monitored); and
  • Contingency Plan; and
  • Details of relevant stakeholders including consultants and/or subject matter experts; and
  • Explanation of variations/Areas of potential negotiation within the operational plan.

Scenario - Introduction of Zero Motorcycles in Australia

Now that you have developed and presented your operations plan for the introduction of Zero Motorcycles onto the Australian market, you have to work out how it will be implemented.

This will require you to develop strategies and policies to achieve the desired outcomes of operational plan including:

  • Recruiting, inducting, mentoring and developing personnel; and
  • Acquiring physical resources and services and their costs versus potential profits/margins; and
  • Protection intellectual property; and
  • Monitoring and documenting performance; and
  • Strategies to deal with underperformance.

Attachment:- Assignment Files.rar

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92425763

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