Sbi strategic business insights is a spinoff of the, Ask an Expert

Management Studies

SBI (Strategic Business Insights) is a spinoff of the Stanford Research Institute. One of its most popular products is called VALS (Values and Life Style Survey).

SBI uses VALS to segment the marketplace on the basis of personality traits that drive consumer behavior.

VALS is used in all phases of the marketing mix. The survey categorizes consumers into one of eight personality types.

GEOVALS applies the power of VALS to local marketing efforts by identifying the concentration of the VALS consumer group residing within a specifi c block group or zip code. Go to www.strategicbusinessinsights.com and click on the VALS SURVEY link. Next, click on "Take the survey."

a. Explain the theory behind the creation of VALS.

b. Do you agree with your VALS classifi cation? Learn more by going to "The VALS Types" link.

c. What kind of scale was used in the survey? Could other types of scales have been used?

d. Explain how a marketer could use GEOVALS.

View complete question

Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92629223

Have any Question?Write your Review or question?

Related Questions in Operation Management

This chapter addressed computer-delivered training

This chapter addressed computer-delivered training. Let’s discuss the pros and cons of that method, as opposed to face to face traditional training. (Of course, all of you taking this course have distance learning and tr ...

For a fake beer company that is completely healthy and adds

For a fake beer company that is completely healthy and adds electrolytes 1) Forecasting Methods: What method or methods are you using to help forecast demand for your product or service? Why did you choose this method(s) ...

Cnsider the following linear programming formulationmin x

Consider the following linear programming formulation: min x + 4y s.t 2y + x \geq 4 4y - x \geq -1 x \leq 5 x \geq 0 y \geq 0 (a) Graph all constraints and clearly identify the feasible region for the solution. Make sure ...

Describe a project where you could use the ldquofive-step

Describe a project where you could use the “five-step scheduling process” and provide some examples of specifically how this process could be used in your project planning process. 1. Search the Internet to find an actua ...

1 given the following limitations of observational studies

1. Given the following limitations of observational studies, why are they still used in business research? 2. Describe the concept of convergence and how it relates to technology and e-commerce. 3. What are the major way ...

The case study discusses the dynamics of the global ev

The case study discusses the dynamics of the global EV industry and Volkswagen's efforts to challenge Tesla's supremacy. To understand the developments and advancements in electric vehicle market - "Buying a Trend or the ...

Discuss the usefulness of tele health provide two examples

Discuss the usefulness of tele health. Provide two examples of monitoring a patient and the reasons that telehealth reduces the cost of care and increases patient access to care. Develop an EHR project charter and implem ...

Read the harvard business review article titled how

Read the Harvard Business Review article titled " How Netflix Expanded to 190 Countries in 7 Years" and prepare a two-three pages report on Netflix's international expansion and growth strategy. I expect you to use the k ...

While society expects a business to be prepared for

While society expects a business to be prepared for disasters and to recover using its own resources, we do not seem to expect individuals to be prepared to survive a disaster. Should we expect government at any level to ...

1 the federal trade commission regulates advertising on the

1. The Federal Trade Commission regulates advertising on the basis of two criteria: deception and unfairness. How can an ad be unfair? Who gets hurt by deceptive advertising? Please list as many ethical issues as you can ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Operation Management Expert