(Answered) Say you worked for an online retail site your software has

Management Studies

Say you worked for an online retail site. Your software has the ability to track not only what people purchase, but what other products they view before they make the purchase. How is this data valuable and what can be done with it?

Define "IP Address" and "cookie." As these terms may not be familiar to non-computer experts, let us take some time to define both of these. Who can start us out with definitions here?

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