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Samsung,

- the electronics company based in South Korea

- has been quite successful over the past ten years at marketing its products worldwide.

Visit the Samsung website and note at least two elements of the firm's global marketing strategy, Net visit the website either Sony or Philips

- also global electronics companies

- and compare and contrast the marketing strategies of that company to Samsung.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92784451

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